Ethnicity is located on the second floor of the Central Mall in Bangalore . The store stocks a wide variety of branded ethnic wear garments for women . It also stocks artificial jewellery .It is a complete store for salwar-kameez, patialas, dupattas, leggings, churidars , long skirts, palazzos and fabrics as well. From simple, everyday salwar suits to exquisite party wear and wedding wear , it has it all.
As this store stocks several brands under one roof, the Bangalore shopping experience for ethnic wear garments is made simpler and easier. The store has the look & feel of a huge, colourful & glitzy bazar . Some of the brands that are stocked here are listed below :-
Fusion Beats and Global Desi – These brands have their own signature clothes with graphic prints in chiffons and crepe fabrics . The kurtas are long ,flowy, trendy and sophisticated .
Mor Pankh – as the name suggests , the brand offers beautiful salwar-kurta sets in cotton and other finer textures with delicate gold and silver aari work and embroidery.
Maahi has everyday wear at cheaper price ranges.
Auriela and W are brands that stand for clothes for working women. Smart and trendy kurtas ,to be worn with leggings or straight pants, are also available.
Neeru’s and Biba offer designer party wear and salwar suits for weddings . There are beautiful salwar suits in silks ,chiffons and superior quality cottons with zari, gotta and zardosi work.