Ayesha together with her mother Jacqueline Kapur, founded the “Ayesha” brand of stores for accessories in India . They stock bracelets, chains, rings and earrings for the young. Colourful and casual is the jewellery style . Many of the pieces are made in silver with semi precious coloured stones and are very light weight . They also have some tribal jewellery pieces, in addition to sunglasses and watches. Ayesha is the daughter of Dilip Kapur, who owns the accessory brand Hidesign.