The Masaba label was launched by Masaba Gupta in 2009 and in a short span of four years she has achieved a lot of success. Her design line was made famous by Sonam Kapoor who wore them at the CANNES Film Festival. Masaba has a very special following among women who follow her offbeat and bold trends and designs. She is very young and her clothes and designs reflect this fact. A Masaba creation can be identified from a distance with colours like canary yellow, aubergine, paprika red, bottle green and aqua blue being generously mixed with black and white. saris with different textures and saris which mix up the traditional and the contemporary are all available. You can find saris in animal and camera prints as well as tunics in plain shades. One of the main attractions is the lehenga choli in crushed silk with embroidered and sequined blouses which are above Rs. 20,000 per set . They look very trendy and stylish. Masaba Mehar Chand Market store also has dhotis and jumpsuits.