Ritu Kumar South Extension Delhi Store Review: Ritu Kumar is one of India’s foremost fashion designers. She has been a designer for the last four decades and is known as the first woman to introduce the ‘boutique’ culture in India under the brand name ‘Ritu’. Several celebrities in India and abroad have had the privilege of showcasing an exclusive Ritu Kumar creation. She has also designed the wardrobes for the Femina Miss India contestants for their participation in International beauty pageants. In the past few years she has ventured into retail stores, thus making her line of clothes more affordable and accessible. On display in her stores are saris, blouses, lehangas, tunics and skirts. She incorporates a lot of traditional embroidery work in contemporary styles. This is one of the best designer wear shops in Delhi.