Rupahali is one of the well-known shops for designer wear sarees and lehengas in Kolkata. Since its inception in 1996, Rupahali has been a great favorite with the Kolkata shoppers. While it is a sought after shopping venue for the design conscious clientele, there are others who visit this shop on special occasions. Bengali brides who do not wish to wear traditional Benarasi sarees for their wedding and who would like to opt for fancy and exclusive sarees visit this shop in Kolkata. Keeping in mind its increasing popularity with the middle-income group, the store has introduced the Rupraashi collection, which is more modestly priced than their designer collections. Apart from the designer outfits, they also have a huge stock of traditional sarees such as Benaresi, Kanjivaram, Tussar and Uppada silks sarees.