The location of AURA is just opposite to the beach on the Promenade , which is a great spot for Pondicherry shopping. This shop is a unit of the Auro Service Trust , run by the Aurobindo Society. It is a fairly spacious shop .They stock products from Auroville , such as candles, incense and other aroma products . There is a reasonably good selection of pottery items as well ,like tea pots, bowls, cups and saucers and incense holders . There are some handicrafts, wooden artefacts and a few books on the Aurobindo Ashram . The selection is not very large but you can always shop for knick knacks when you do visit AURA. They soon will come up with café and travel information.