The Forum Mall is located in the Bhowanipore area of Kolkata. The mall has 125,000 square feet of retail area and was opened to the public with the launch of its anchor store Shoppers Stop in 2003. The Forum Mall attracts the most affluent families from around the area. The mall culture was introduced to Kolkata with the opening of this mall in the early 2000s. It took in a major chunk of customers from other markets and turned the shopping culture of the city away from the Gariahat and Hatibagan shopping markets and brought about a significant change in how the city shops.
The new annex building named ‘The Courtyard’ houses popular brands like the United Colours of Benetton, Reebok and Adidas. In fact, a section specifically dedicated to international brands like Da Milano, Mango and the Body Shop brings international products for the brand conscious Kolkatans. Bhowanipur, where the traditional Bengalis reside, boasts this Mall as one of its prized possessions. In addition to its many stores, the Mall also houses the multiplex INOX, being one of the first of the multiplexes in the city. There are several fine dining outlets, ranging from the ones serving traditional Bengali cuisines like Oh! Calcutta to Spaghetti Kitchen and others for international cuisines. The food court at the mall attic named Burp serves the customers who are from schools and colleges in the adjoining areas and looking for a quick bite. Parking could turn out to be a problem, since the parking space allotted for the 700 odd cars remains full all through the day. The Elgin Road nearby, has been a hotspot and a popular hangout for the fun loving crowd of Kolkata. Look out for bookstores like Crosswords and eateries such as the famous Momo Plaza.