Firstly, we found this store after about 30 minutes of driving around with Google Maps. It is in a residential colony and hence surrounded by homes. The street numbering system is not sequential or logical. Therefore for first timers to Jaipur, this shop is not easy to find.
However, it was well worth the effort as we realised when we stepped into the Vrisa store. The showroom is spacious with ample space to walk around. In addition, the clothes are beautifully color coordinated and displayed.
Vrisa is a designer store for casual wear dresses. The fabric used is predominantly cotton with attractive bold prints and unusual combinations. Picture this–an indigo one piece printed dress with a maroon throw /stole or a black and white dress with a brown stole. These are images straight out of Vogue. That is what Vrisa is all about .
The dresses are stylish and unusual and are not the run of the mill salwar kameez. These dresses are for women who love to present themselves in their casual wear best, for an afternoon lunch or a coffee party.
It is hard to find similar dresses in Jaipur.
Dresses by Vrisa are also available at Ogaan in Delhi and other similar high end shops in the capital. The clothes are expensive. One pays a premium for designer clothes. The dresses are in the Rs. 20000+ price range.
If you are shopping in Jaipur for some distinct and unusual Jaipur cottons and do not mind paying a premium, do visit Vrisa. You will not be disappointed. Further, the display dresses change with seasons. Consequently there are new styles & trends introduced every season.
Jaipur is a city known for its exquisite textiles. There are several shops and showrooms that showcase beautiful dresses and home furnishings created with the soft malmal fabrics. The fabrics are predominantly in white colour with pastel coloured flowers and motifs.