Daniel Swarovski founded the Swarovski brand in Austria. He patented the art of crystal cutting. The idea was to bring affordable diamonds to everyone.
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Since then, the eponymous brand has taken the world by storm. Swarovski stores can be found in many of the cities around the world.
They have jewelry, watches, accessories and home decor pieces made of Swarovski crystals.
Indian wedding wear and bridal wear dresses incorporate a lot of crystals also called Swaroski crystals. This enhances the beauty of the embroidery. Crystals lend shimmer and glamour to the attire.
Swaroski crystals are sewed on to the wedding lehengas, the blouses and the dupattas along with the original embroidery designs. It adds a touch of opulence and sparkle to the dresses.
More often than not, it is the designers who use Swaroski in their designs as it is expensive and is not used normally.
Bridal lehengas that are made with Swaroski are no doubt very grand and beautiful.