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India is known around the world for its clothing and fabrics – from...Read More

Bridal Lehenga

Bridal Lehengas Bridal Lehengas are in. Surprisingly, they never seem to go out of fashion. For instance, new designs and styles are created very often to keep the lehenga tradition alive. What is a lehenga A Lehenga is a long skirt worn that comes with a choli or a short blouse and a dupatta, also […]
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Kurti

What is a Kurti Firstly, kurti is a short top worn by women. As a matter of fact, it can be paired with trousers, jeans or even skirts. For instance, they are mostly in cotton either plain or printed. this makes the kurti the most wearable dress in summers. Further, you can also find kurti […]
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Salwar Kamez/ Salwar Suits

What is Salwar Kamez With its origins in Punjab and Pakistan, the Salwar kamez or the salwar suit is an Indian ethnic garment popular with women all over the country. Indeed, it is a very comfortable outfit. Women love to pair this outfit with a nicely adorned dupatta (a scarf-like clothing).This garment is a very […]
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Sari/Saree

What is an Indian Saree/Sari? Sari/Saree is the national dress of India. It is a traditional unstitched rectangular garment. Women usually drape it as a pleated skirt together with a pallu (a continued throw over the shoulder). They wear it with a blouse and petticoat (long skirt). Typically, it is 5 to 9 yards in […]
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Saree Blouse

Saree blouses are  short fitted top worn with the sarees or lehengas. It can be simple or embellished with embroidery, sequins or Swarovski Crystals. Sometimes, they are  made of a heavy fabric such as brocade or silk. Previously, the material for the blouse had to be always purchased and tailored. However, these days, the blouse […]
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Gadwal Sarees

Gadwal sarees are expensive sarees made with super fine cotton. They have a silk border and a silk pallu that is attached to the cotton body of the saree. That is what differentiates a Gadwal saree from other cotton sarees. The Gadwal saree has check patterns on the body. Available at Delhi:- Andhra Pradesh Emporioum […]
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Gharchola Sarees

What is Gharchola Firstly, Gharchola literally means home (ghar) chola (cloth). It is an auspicious cloth used to welcome brides into the husband’s home in Gujarat. It is vibrant and flashy. As a matter of fact, this piece of cloth is typically gifted to the bride by the mother in law when she first enters […]
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Gotta Meaning

Gotta meaning Gotta Pati simply means gold or silver ribbons are attached by applique work to a base cloth. Firstly, the ribbons are flat and they are embroidered onto the fabric. Further, it is interesting to know that these ribbons are primarily procured from Lucknow. This work is however very popular in Rajasthan. Available at […]
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Ikkat Fabrics

What is Ikkat Ikkat or Ikat, is a dyeing technique used to pattern textiles. Ikkat is created by binding yarns. Firstly,the yarn is then dyed the required number of times to get the desired pattern. When the dyeing is finished, the cloth is left to dry. The finished yarn is called the ikkat fabric and […]
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Kalamkari Fabric

What is Kalamkari Kalamkari is first of all a technique of printing on textiles. It literally means drawing with a pen and is certainly a unique and distinct product. It is an ancient method of block printing done on soft cotton fabrics and was originally done in Andhra Pradesh. in addition, dark vegetable dyes are […]
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Kanchi Cotton Sarees

What is Kanchi cotton Kanchi Cotton is a cotton fabric that is a speciality of the town of Kanchipuram near Chennai. Kanchipuram is known as the textile center of the South. Kanchipuram has given the world genuine and high quality textiles such as silk and cotton. The town has its own cotton handloom units which […]
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Kanjivaram Silk Sarees

Kanchipuram /Kancheepuram Kancheepuram/Kanjivaram is a small temple town in the State of Tamil Nadu in South India, famous for its traditional silk. The town of Kanchipuram is about 70 Kms from Chennai. It was the capital city during the reign of the Pallavas. Some of the famous Temples in Kanchipuram are the Kamakshi Amaan Temple, […]
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India is known around the world for its clothing and fabrics – from its rich vibrant silks to block print designs on the softest cotton and muslin, and everything in between. Navigating this vast and fascinating world can send one through multiple rabbit holes, making it hard to know where to begin and stop.

Understanding this rich diversity is hard enough, much less knowing what to choose and where to find it. We know how to guide you on a journey to discover the best places to find all that is on offer!!!

Click to explore sarees, salwar sets, lehengas,…along with techniques unique to different regions of India

Clothing, Fabrics and Techniques

From modern fabrics and prints to unique traditional offerings from indigenous tribal communities, there’s a wealth of riches to explore. In addition, each of the 28 states boast their own special designs on fabrics and workmanship evocative of that region.

  • South India is popular for Kanjivaram silks, Gadwal, Mangalgiri, Vanketagiri and Pochampally Ikaat textiles.
  • East India has Tussar, Sambalpuri, Dhakai Jamdani fabrics of Inida .
  • North India is popular for Kota, Leheriya, Bandhej, chikankari and Phukari Fabrics.
  • West India is well known for Paithani, Patola and Chanderi fabrics of India.

The techniques and embroidery work found in Indian wear is unsurpassed

  • Kantha Embroidery
  • Chikankari is a unique embroidery
  • Mirror work
  • Ikaat, Patola, leheriya and bandhini are a variety of tie-dye methods on fabrics in distinct designs.

The types of clothing available also is wide-ranging

  • Sarees (typically favored in the south and east)
  • Lehengas (typically favored in the west)
  • Salwar Kameez (typically favored in the north)
  • Kurtis, Jackets, skirts, dresses….

Bridal Wear in India

The Indian wedding market is a $50 Billion industry, encompassing clothing, jewellery, accessories etc. While the accessories the Indian bride wears are an industry in themselves, the clothing adorning Indian brides is something else altogether.

The bridal trousseau can take your breath away – dazzling you with

  • the colors
  • the exquisite materials (silks, zardozi, Banarasi…)
  • the heavy and intricate workmanship

Top markets for bridal wear

Western Wear

While most folks wear Indian wear, there is an increasing market for Western wear as well. Especially among young working women, who prefer to wear something more comfortable to the workplace.

Several international brands (Zara, Marks& Spencer, Uniqlo, Vero Moda &H&M…) have opened stores in various malls in India.

While it is fascinating and exciting to learn about all this rich heritage and the vastness of different offerings, knowing where to find some of these treasures can be a daunting task. We have done the legwork to provide you with all you would need before you step out to do your shopping!! Check out some samples here.

  • Kantha embroidery work (in Kolkata at Darbari, Weavers Studio, RMGC Basak, Sanskriti, Sash; Bangalore Yuvathy)
  • Ptta work (in Delhi at Frontier Raas, UM Moolchand; in Chennai at Kay, Moksha)

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