What is Artificial Jewellery/Imitation Jewellery?
Artificial Jewellery or Imitation Jewellery, also known as costume jewellery or fashion jewellery or junk jewellery is jewellery made with inexpensive metals and materials like stones, crystals, shells ,pearls, beads and corals. Imitation jewellery manufactured in India has found takers as well as admirers across the world. It is more popular than “real” fine jewellery for its affordability, rich variety and unique mass appeal.
Delhi:- GK M Block Market, Jewellery Lane Street Shopping, Art Karat, Much More, Janpath Street Shopping
Bangalore:- Kushals, Bhawani Khangan, Gehna Fashion
Chennai:- RaneeUtharaikha, Jugal Kishore, Shanthi Tailors, Kushal’s Fashion Jewellery,
Mumbai:- Aquamarine, Sia Art Jewellery, Srinath Accessories, Maayaree, Mira Road, Fashion Street
Artificial Jewellery Manufacture
The manufacturing of imitation jewellery started as an endeavor to emulate expensive jewellery usually worn by the upper class. Skilled craftsmen make use of artificial stones and imitation gold to create appealing imitation jewellery.
Talking about metals, nickel (the traditional white metal), lead, copper, brass and cadmium are commonly used as they can be moulded to achieve different exquisite shapes easily.
Key Drivers of Fashion Jewellery
Value for Money: Due to the soaring diamond and gold prices, a lot of women prefer to buy the artificial jewellery as it is way more pocket friendly. It is also an impulse-buying product.
Attractive Designs: Be it college-going girls, working women or modern homemakers, they are definitely going to purchase it, if the design appeals to them. The fact that they are available in a range of designs makes women easily create an extensive collection of imitation jewellery for all occasions.
Convenient to Carry: Young and fashionable women also love to embrace imitation jewellery as it is more convenient to carry than precious ones.
Safe to Wear: This is a type of jewellery that you need not store away in lockers. Moreover, with rapid increase in crime rates in our society, women feel more secure while wearing artificial jewellery.
Further, one can buy, Polki imitation necklaces, bracelets, bali earrings, jhoomar, maang tikka, rings, bangles and long chains. In fact, they look so real that people prefer to buy imitation jewellery rather than rent real jewellery.
Online shopping for Fashion jewellery
Today, one can buy fashion jewellery in Myntra, Amazon, Flipkart, Amrapali and several other online shops. Convenient and best way to avoid the COVID pandemic.