Seven East is a Mumbai shop for traditional and ethnic apparel for women. Shop for salwar-kameez, stoles, churidars, dupattas and sarees. It is a small shop in the Phoenix Mall . They have a good collection of garments starting from casual kurtis and salwar kameez sets to wedding wear dresses. Kurtis in cotton and chiffon or georgette with a little bit of traditional embroidery are their hot selling items. They are chic, stylish , traditional and also modestly priced. They will cost you around Rs1200- Rs 3000/ a piece. The ready to wear /office wear & party wear dresses are not very expensive. Seven East also stocks a reasonably good collection of dresses that are grand and ideal for festive wear. There is ethnic zari work on the readymade suits .Some of them have delicate hand embroidery and are in the range of Rs 3000- to Rs 6000 /piece. Best way to shop here Seven East also stocks fabrics and dress materials in cotton, chiffon, satin and silk. This is a place to shop for mix and match clothing . You can buy an ethnic kurti and pair it up with your regular jeans and look casual & stylish. The staff is very pleasant & helpful .