Bhuramal Rajmal Surana Johuree trace their legacy to the Jaipur royalty of the mid 17th centuary. Maharani Gayatri Devi of Jaipur, has been one of their patrons. They are reputed for traditional designs typically created for royalty. They have jewelry studded with diamonds, pearls, rubies, emeralds and other precious and semi-precious stones. Their intricate meenakari, polki and kundan jadau jewelry are much sought after. They mainly cater to the elite class. Currently, they have several film stars as their clients.