The Marciano Brothers established the brand GUESS way back in 1981. They started with women’s clothing. Interestingly, one of their initial designs was a stonewashed, slim-fitting jean, the 3-zip Marilyn. Today their collections include dresses, skirts, shorts, blouses and jackets.
They predominantly use materials such as denim, knit & cotton. The accessories which complement the apparel line include sunglasses, footwear, fragrances, handbags, jewelry, watches and swimwear.
Their jewelry is mostly artificial. It comprises beads, enamel and stones, best suited for youngsters.
In 2007, the company launched G by GUESS retail concept.
Moreover, the GUESS Foundation was founded in 1994. It supports a wide range of causes whose messages promote social change. The brand believes that “every person deserves an equal chance to live the life they desire.”
Today, the brand is popular for its full range of denim, apparel and accessories. It enjoys presence in over 80 countries around the world.