Remember the last time you went shopping for any makeup product in a store nearby? Did the variety of choices available there make you feel so overwhelmed that you found yourself struggling to pick one from the lot? Well, that’s not a very uncommon scenario today. The myriad of cosmetic brands have swarmed the Indian market like never before, leaving us a lot more confused to choose the best one.
According to a report by Zion Market Research, global cosmetic products market was valued at around $532 billion in 2017 and should reach approximately $863 billion in 2024.
One of the best ways to make your shopping easier is to go for products that have already made a niche in the market. Let’s take a quick look.
M.A.C, L’Oreal, Lakme, Maybelline, Colorbar, Avon, Revlon, and The Body Shop are among the top cosmetic brands trending in the Indian market this year. They are doing well with their variety of products, ranging from lipsticks to primers to concealers to foundations to eyeliners and lot more.