It was in 1869 when Cotha Krishniah Chetty started the jewellery house. He received royal patronage from the then Diwan of Mysore . Today the fourth and fifth generations of the family are taking the legacyforward. The C. Krishniah Chetty & Sons store has a great collection in diamond, gold, platinum and silver jewellery . Their experienced craftsmen are constantly innovating with new designs while continuing the legacy of working with traditional designs . De Beers, the world’s leading producer of finished diamonds ,launched its branded diamond range ‘Forevermark’, in India in association with C. Krishniah Chetty & Sons.