Soch in Phoenix Mall. The Phoenix Mall is a large Shopping Mall in Chennai. It is the 7th largest Shopping Mall in India. There is a central atrium with 3 floors dedicated to shopping and eating. The Mall is very well designed and is very customer friendly.
The Shopping Malls are generally known for international apparel and accessories. The trend is changing now with ethnic wear shops opening their showroom in the mall.
There is Soch and Biba in Phoenix Mall that stocks ethnic wear garments such as salwar kameez and kurtis. There is a great collection of salwar kameez that is available in Soch.
Salwar Kameez and churidar kameez in simple printed designs as well as with a bit of embroidery are available.There are some pieces with jazzy embroidery done with with gold & silver threads.
The long Anarkali dresses are very popular with the young crowd. The prices start from Rs 1000/piece and will go up to Rs 3000/piece. When there is a sale in the shop, the prices drop further. This shop also stocks some gowns for women.
Simple casual wear kurtis in a mix of cotton & rayon are ideal office wear. Soch has a stock of both short kurtis and long kurtis.The short kurtis are in the Rs. 700/piece price range.
Georgette sarees with sequins and zari embroidery are available in Soch. These sarees are typically worn for parties or on social occasion.Sarees in dark beautiful colours such as red, pink, blue greens are all available. Some with contrasting borders and some with designs on the body and so on.
The collection is quite good.
Soch has a few pieces of ready to stitch lehenga pieces. That has a lot of heavy embroidery ideal for a bridal party. They could be in the Rs. 10000/piece price range.
The apparel in Soch is definitely not exclusive as they have branches in several Malls in South India. The garments are however value for money.