Apparel brand ITC Wills Lifestyle was launched in 1999 as Wills Sports. It offers lifestyle apparel and incorporating the latest fashion trends for both men and women.
In 2019, Wills Lifestyle unveiled its new brand identity, WLS. The company’s move symbolized a shift to 100 per cent natural and biodegradable materials.
The brand is now making completely biodegradable garments. Fabrics include cotton, linen, silk and woolen materials.
The brand boasts of a complete range of ready-to-wear clothes for women. Wills Signature is the fashion designer label.
Popular Indian designers including Satya Paul, Rana Gill, Rohit Gandhi, Rahul Khanna and Rohit Bal create designs for this brand which is then manufactured by Wills. This helps to bring in a lot of different lines and cuts – most evident in the formal evening wear collection.
The dresses are available at Rs. 6,000. The Wills Classic label is for formal wear with a good selection of shirts, jackets and trousers.
Further, Wills Sport is for semi formal clothes – mostly linen and cotton mix; Wills is the casual wear label while Wills Clublife has tees and capris. No doubt about it, this is the place to go to for formal and semi-formal clothes. The range extends to men as well.
Also, accessories and the personal care products range under brands like Essenza Di Wills, Fiama de Wills, Vivel UltraPro, Vivel and Superia are quite a rage.